Black Kallithea
An old Nina Simone song goes like this: Black is the color, of my true love’s hair… Indeed, black really IS the color of today’s featured material. Black as black can be, mysterious, subtle, deep, and impacting, stealing the spotlight in ways that mesmerize and soothe the eyes. Ladies and gentlemen, we proudly present the Athens Kallithea 2024-2025 third kit.
The small and courageous Greek club has completed its 24/25 shirt collection by releasing a blacked-out third shirt, available in long-sleeve and short-sleeve versions. The shirt arrives with an avant-garde black-and-white editorial campaign.
Athena Kallithea FC president and creative director Ted Philipakos has continued his collaboration with Munich-based designers Bureau Borsche to deliver a uniquely sleek black-on-black piece, with the club logo, Kappa logo, and ΕΜΣΤ wordmark of the National Museum of Contemporary Art Athens in a subtly reflective material. The shirt is accented by a traditional collar with a textured trim at the edges.
After releasing their 24/25 home shirt with the short film “Hold Me Close To You” which placed art before commerce, with the literal presentation of the shirt being absent in the film, AKFC has gone further in this direction in their latest campaign.
In order to present the 24/25 third shirt, Philipakos has tapped Athenian photographer Yiorgos Mavropoulos, known for a distinctively intimate and abstract style of black-and-white photography. The campaign recalls Greek model Theopisti Pourliotopoulou and was shot at Mona Athens, the former 1950s textile factory turned stylish boutique hotel located in the lively, bohemian neighborhood of Psyrri.
Blending art and sportswear, and pushing the boundaries of what a football jersey can stand for, Athens Kallithea never ceases to amaze. Year after year, partnering with some of the best design studios out there, they create not only kits but statements. And this one is a thing of beauty. Elegant, yet powerful, mystic, yet alive.
In regards to the club, after an 18-year hiatus, AKFC have made their return to Greece’s Super League this season, and are currently sitting a few points out of the playoffs for qualification to the UEFA Conference League. Make sure you follow their ascend to glory yet again.
Small clubs such as these, are the true gems and pioneers of what football culture has to offer. Exclusive kits, which have not just style, but meaning, are the badges of what quality should look and feel like. Shirts that aren’t just born out of creativity, but love.
There’s not much to be said about what impressive shirt Kallithea has released again. We’d like to keep it minimal and let the art do the talking. After witnessing their creations, the world will talk for years to come, rest assured.
The 24/25 AKFC third shirt is available now exclusively at shop.akfc66.gr.
You can follow Athens Kallithea FC here.
